There are some books that refuse to be written. They stand their ground year after year and will not be persuaded. It isn’t because the book is not there and worth being written — it is only because the right form of the story does not present itself. There is only one right form for a story and if you fail to find that form the story will not tell itself. - Mark Twain
Holly McAllister brings over 15 years experience in advertising and broadcasting to Content Connections’ media-enhanced publishing services. As AuthorBound project director, Holly helps authors and publishing clients utilize Content Connections’ suite of innovative online publishing tools to: assess their audience, refine their concept, execute their content plan, measure their competition and ultimately determine sales viability of their content. Holly earned her Bachelor of Science degree in Mass Communication from the University of Utah. Her advertising career gave her experience as a media director, media buyer, research analyst, account manager and copywriter. She wrote television and radio spots, as well as copy for print advertising. She was editor of Our View on Advertising, providing tips on advertising and marketing to clients and advertising industry professionals. She was also assistant editor of The Utah Publicity Sourcebook. She loves developing a message that communicates the essence of a client’s concept and meeting the challenge of getting that message to the right people. “I am thrilled to see my skills and experience in advertising fully utilized within the publishing industry through Content Connections’ suite of publishing services.”
