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Whether you want to explore new market opportunities, develop product already in your pipeline, or implement an innovative promotional strategy, we can help. We can design a flexible and affordable plan that combines our industry expertise and scalable technology while utilizing social networks to connect you with your audience. Such plans may include but are not limited to:
To achieve the objectives listed above, Content Connections has developed a variety of customizable tools to compliment your company’s strategy. Market Opportunity Analysis (MOA)In 25-30 questions, we test the marketability of your textbook with individuals who would be part of your audience within your area of interest and expertise. We measure trends, reader attitudes and preferences, satisfaction levels with competitive books, and ultimately, market needs and opportunities. The Market Opportunity Analysis includes content such as your concept statement, table of contents, chapter descriptions with benefit statements, book features and any additional materials.To participate in an MOA demonstration click here. Content Assessment Portal (CAP)Reviewers are asked to read finished chapters to thoroughly grade and comment on each element of a complete manuscript or book, resulting in the CAP Scan, a color-coded report card, which graphically displays the strengths and weaknesses of the product. A simple mouse click gives you the "drill-down" into each chapter or section to mine specific grades and quotes from each reviewer. To see a sample CAP Review, click on the link below and use the following login information: Username: demo Password: reference937 Username: demo Password: reference937 Cover-to-Cover Preview (3 Minute 360 Preview)As a pre-publication tool, the Cover-to-Cover Preview helps you test features of your textbook against the competition and accurately message or position your book. It also serves as a promotional tool for your published book by highlighting key features and benefits of your product contrasted with examples from competing products. Embedded content, graphics, audio, video or web links showcase these features for readers to rate them and give additional feedback.Virtual Focus Groups (VFGs)VFGs are professionally moderated online focus groups of six to ten pre-screened and qualified reviewers who participate through telephone and Internet from the comfort of their own homes or offices. Our online pre-event activity prepares the moderator to understand participants' preferences, needs, accepted beliefs, and current behaviors while helping the panelists become familiar with the materials that will be discussed. Content Connection’s experienced third-party moderators create an objective atmosphere for discussion while real-time individual responses to key questions are captured in the online Discussion Guide while the conversations take place. The client can quietly observe in “listen-only” mode or be seated at the “virtual” conference table to become part of the discussion. Each event is digitally recorded, with an mp3 provided of the recorded results. An Executive Summary can also be created upon request.To view a sample VFG Observation Deck Demo click here. Live Focus GroupsProfessionally moderated Live Focus Groups can be set up, hosted, and executed at a variety of locations including Content Connections offices in Arizona, at the client's location, in a vacation setting, or as part of a professional conference.Comparative Analysis Report (CAR)The purpose of the Comparative Analysis Report (CAR) is to provide a means to assess the similarities and differences in content among a set of textbooks intended for same course. The benefits of such an analysis include:
To view a sample Comparative Analysis Report click here.
To view a sample TOC Comparative Analysis Report click here.
Virtual ConsultsSometimes a one-to-one conversation is the best way to get detailed feedback. Virtual Consults put your targeted participant in direct contact with a professional interviewer to walk through a questionnaire, conduct a hand-over-hand demonstration, or simply a conversation in a more casual format. We can work with you to recruit the right people and record and transcribe the event for your use!
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